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The Ryder Cup 2027 · Adare Manor · Ireland

Ryder Cup 2027 Partner Activation

Who We Are

We are a creative agency specialising in elite sports and, in particular, the Ryder Cup ecosystem.

We partner with ambitious brands to build the kind of social presence that earns attention and drives growth, from strategy through to production and delivery.

Our team brings deep experience in golf and sport sponsorship, with an intimate knowledge of the Ryder Cup. Our partners include Adare Manor, the DP World Tour, DP World, Camiral and Rory McIlroy.

The right relationships. The right experience. The right moment.

Sport Show Reel · Maverick Social

Selected Clients

Trusted by the best
in the game.

Selected partners · MMXXII–MMXXVI

Capabilities

Everything in one.

Strategy & Creative

Category and audience analysis, brand positioning, creative platform and messaging. The strategic groundwork that settles where a brand stands, who it is speaking to, and what the work is built to move.

Production & Post

Full production management and a complete post suite. Motion, VFX, colour and sound, delivered to broadcast and digital spec in any format or market.

Always-On Social

Daily channel management, community and reporting. A steady publishing rhythm held to a premium standard, with performance read every week and the plan adjusted on what it shows.

Show Reel · Maverick Social

Case Study · Maverick Social · Ryder Cup

Rome 2023.

Maverick Social travelled to Rome as part of Ryder Cup Europe's official content team. A five-person crew worked the full tournament week, publishing in real time at an average turnaround of four hours from shoot to post, and delivering more than thirty assets across the week.

The brief was to raise the ambition of the official Ryder Cup feed. We built the week around narrative arcs, recurring characters and the moments worth holding on, so it read as one continuous story.

At the time, Rome was the most-watched Ryder Cup social week on record, and we played a part in it.

5

Crew Members2 shooters · 2 editors · 1 producer

27+

Assets Created

4h

Average Turnaround

1

European Win

The tournament week

197.6MViews

600MImpressions and pageviews

500KNew followers

Tournament-wide totals across all official Ryder Cup channels, Rome 2023. Many hands made that week; we were one contributor to it, not the whole of it. Source: Ryder Cup Europe.

Team Europe with the Ryder Cup, Rome 2023

September 2027

The Opportunity:
A Match on Home Soil.

The Ryder Cup arrives at Adare Manor for its centenary.

Adare Manor
Co. Limerick

The 2027 Ryder Cup at Adare Manor is {{partner}}'s opportunity to say something.
Maverick Social is perfectly positioned to help you do just that.

What We're Offering

One campaign,built end to end.

We develop the campaign, then produce every part of it, so the work that runs across your channels reads as one continuous idea rather than a series of separate briefs.

01Creative StrategyPositioning, audience, business, brand and campaign objectives, and key messaging.
02Creative PlatformThe organising idea, and the messaging house beneath it.
03Hero Film ProductionThe flagship brand film, and the versioning suite off it.
04Documentary ContentLong-form work built to travel beyond your channels.
05Tournament Week ContentMade at Adare Manor, published while it counts.
06Post-Event ContentWrap film, partnership highlights, SLT interviews, final documentary episode.

01. Creative Strategy

The questions we ask first.

These are the questions we answer with {{partner}} before the creative platform is written. The answers set the messaging, the tone and everything we make afterwards.

Brand Positioning

Where does {{partner}} sit in a category no sponsor owns yet?

Audience

Who does {{partner}} need reached, and in which markets?

Business Objectives

What does {{partner}} need this partnership to return?

Campaign Objectives

What does {{partner}} want to achieve with this campaign specifically?

Key Messaging

What is the overarching message or story we are trying to convey?

02. Creative Platform

The big ideaeverything isbuilt on.

This is where the strategy becomes one organising idea, and where we set how that idea looks, sounds and behaves everywhere it appears.

Every film, post and activation that follows is built from what we agree here.

Inspiration

Like DP World’s Smart logistics to a tee, or Mastercard’s Priceless, we would develop one overarching idea that becomes the basis of every piece of content and messaging across the campaign.

The Big Idea

01

Core
Idea

The single thought {{partner}} owns at the Ryder Cup.

02

Campaign
Narrative

The story we tell.

03

Messaging
& TOV

What {{partner}} says, and how we say it.

04

Visual
World

How the campaign looks, sounds and feels.

05

Content
Pillars

The territories {{partner}} builds stories around.

06

Content
Architecture

What we make, where each asset lives, and how they connect.

The Content

What we make, and why.

Hero Film

The creative platform’s message said in full. The most concentrated version of the idea, and the reference every other asset is cut against.

Docu-series

Long-form access to the work behind the tournament. It places {{partner}} beside people whose craft is judged by how little it is noticed, which is the standard {{partner}} is held to.

On-Site Tournament Content

The week as it happens. Audiences get inside the event, and the partnership is visible at the moment attention is highest.

Post-Event Content

The wrap. What the partnership achieved, evidenced and packaged, so one week keeps working through the year that follows.

Sports edit · Maverick Social

03. Hero Film

The hero film drivesthe entire campaign.

The GoalTo carry the key messaging of the creative platform in its most concentrated form. It sets the story, the tone and the look that everything after it is built from.

Built For BroadcastShot, graded and mixed to broadcast specification, so one master runs as a television spot, in-tournament, in cinema and on owned channels without a second version being cut.

The Cutdown SuiteHero cut, sixty, thirty, fifteen, verticals, and market and language variants, all pulled from the same shoot.

Inspiration

Ingredients of SportsDP World, a platform line carried into a brand film.

Delivering Feats Of GolfDP World, the same idea versioned for the golf audience.

BT. Behind Brilliant Things.BT, an infrastructure business telling the story through the work it makes possible.

04. Docu-series

A documentary seriespowered by {{partner}}.

Where the hero film states the idea at its most distilled, the docu-series shows it up close. Four episodes across the twelve months of work that has to happen before a single shot is played.

The StoryThe greenkeepers and the team at Adare Manor preparing the course, and the town around it, for the Ryder Cup's return to Ireland. An intimate look at the best in the world at their craft.

The FormatA four-part series running from now to the first tee in September 2027, with cutdowns, verticals and character shorts pulled from every episode.

Where It RunsBuilt to broadcast specification, so the same material can run on broadcast and on {{partner}} owned social channels.

Powered By {{partner}}Title and end card, no product placement. A series about the people whose work has to be invisible for the week to look effortless, funded by a company whose work has to be invisible for the same reason.

4

Episodes, one per quarter

20min

Approximate runtime

5

Cutdowns per episode

Reference

Maintaining St Andrews, All Grass Is LocalThe access, and the pace it is cut at.

05. Tournament Content

A studio on the ground, for the whole week.

The week is the closest an audience ever gets to the event, and the partnership is what gets the camera into the rooms they cannot reach. We activate in full around it, at the pace the week moves.

The On-Site StudioA production and editing team based at Adare for the duration, with everything prioritised for rapid delivery so the week produces a high volume of output.

Tournament ContentThe golf, the crowds and the moments around them, covered daily and published while people are still watching.

{{partner}} At The EventActivations, installations, hospitality setup and the guest experience, captured as they run and recapped every day.

Interviews & Social-FirstInterview content with senior leadership, daily stories, and social-first challenge formats built vertical from the outset.

4hrs

Average turnaround, shot to published

7days

On site, practice rounds to the final putt

Content Examples

DP World X Ryder Cup | Hospitality Highlight

DP World | Turkish Open Packing Challenge

Emirates X SailGP | Event Wrap-up

06. Post-Event

Content deliveredpost-event.

Goals

Post-event content does two things. It shows what the partnership achieved, and it carries momentum into the next edition rather than letting the story stop on the Sunday.

A Final Documentary Episode

The last chapter of the series, made to the same specification. The people who spent a year preparing the course, filmed after the world has been and gone.

Partnership Insights

Interview-led pieces with senior leadership and key stakeholders on both sides, made for internal, client and B2B use.

Partnership Film

A single film covering the week, cut for the widest audience and released while the event is still being talked about.

Next Steps

Let’s talk.

17 Percy Place,
Dublin D04 V250

conrad@maverick-social.com

+353 86 262 1526

mavericksocial.com